Last updated: June 2025
This privacy notice tells you what to expect us to do with your personal information.
1. What information we collect, use, and why
2. Lawful bases and data protection rights
3. Where we get personal information from
4. How long we keep information
5. Who we share information with
6. Contact details
7. How to complain
We collect or use the following information for research or archiving purposes:
- Names and contact details
- Website and app user journey information
- Personal information used for the purpose of research
- Records of consent, where appropriate
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information.There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful basis on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent - When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
1. Consent - we have permission from you after we gave you all the relevant information.All of your data protection rights may apply, except the right to object. To beclear, you do have the right to withdraw your consent at any time.
2. Legitimate interests – we’re collecting or using your information because it benefits you,our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Market Research and Service Validation: Our primary interest is to ascertain whether there is genuine demand for a service like ourly. By collecting data on "Skills or Areas of Knowledge," we can understand the variety and depth of expertise individuals are willing to offer. This helps us confirm the core premise that"everyone has some knowledge someone else needs." Product Development and Refinement: The "Skills or Areas of Knowledge" information is crucial for designing the categorisation, search, and matching functionalities of the future ourly platform. Understanding the specific areas of expertise helps us build a user-friendly and effective service.
- Feasibility and Pricing Model Development: The "Desired Hourly Rate" information is vital for assessing the economic viability of the ourly model. It helps us understand user expectations regarding compensation, which is essential for developing fair and competitive pricing structures for both experts and seekers on the platform.
- Strategic Planning and Resource Allocation: This data enables us to make informed decisions about future development, marketing strategies, and resource allocation. It helps us prioritise which features to build and which knowledge areas to focus on. These interests are legitimate because they are fundamental to the successful development and launch of a new, innovative service that aims to address a real market need (the difficulty of finding specific, one-off expert advice).Without this initial data, ourly cannot effectively design, build, or validate its value proposition, which would lead to a significant waste of time and resources on a potentially unwanted service. We are pursuing a legitimate business objective.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out below.
Directly from you.
We apply a general rule of keeping personal information only for as long as is required to perform the purpose for which it was collected. However, in some circumstances, we will retain your personal information for longer periods of time. We will retain personal information for the following purposes:
- as long as it is necessary and relevant for our operations, e.g. so that we have an accurate record of your dealings with us in the event of any complaints or challenges;
- to comply with statutory or other obligations to which ourly is subject to
Others we share personal information with:
- publicly on our website, social media or other marketing and information media
- professional consultants
Email: info@ourly.uk
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details in this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint